The Mensch - Mensch on a Bench

Making magical moments with over 200,000 Jewish families.

It was all started by a Mensch

Moshe, The Mensch on a Bench, is Hanukkah staple for Jewish families around the globe. This plush toy comes with a storybook that tells the story of Moshe the Mensch and his heroic adventure inside of the temple when Judah and the Maccabees won the war against the Greeks. Moshe takes his role as a Mensch very seriously, and always strives to do the right thing, while inspiring others to be mensches.

Starting as a Kickstarter campaign back in 2013, The Mensch on a Bench has made multiple appearances on Shark Tank and other nationally syndicated shows like the Today Show and The View. Today, the Mensch brand has grown to include a whole family (“mishpacha”) of characters and products. We’ve come a long way since Jewish father Neal Hoffman had the idea for Mensch as a way of teaching his sons about Hanukkah while adding a new tradition to his family’s celebration.

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About the Author


Neal Hoffman was born and raised in Marblehead, Massachusetts, where he stood out as a “model” student in his Hebrew school. With an undergraduate degree from the University of Michigan and MBA from University of Virginia, Neal landed his dream job making toys at Hasbro where he worked on GI Joe, Tonka, and Transformers. In 2011, Neal and his wife Erin moved to Cincinnati with their son, Jacob Maccabee Hoffman, and welcomed their second son, Alexander Goldwin Hoffman. Drawing from his creative background in toys, Neal was inspired when Jake asked for an Elf on the Shelf and came up with the idea for The Mensch on a Bench. That night, Neal wrote the first draft of the book and read it as a nighttime story to Jake. Just 18 months later, the Mensch has benefited from a successful Kickstarter campaign, launched into the retail industry, and been widely accepted by the Jewish Community.

Neal is passionate about helping Jewish households create new memories and traditions, starting with his own. The Mensch on a Bench is a passion project; Neal responds to every email, Facebook post, and Tweet personally, and he’s loving every second of it.

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